Loookit Blog

The next generation of communication tools

It’s no secret, devices have become smarter. We have smartphones, smartwatches, smart-glasses and so on. All emphasizing better connectivity as the primary factor to become smart.

On smartphones, we see this in the evolution of text messaging. While texting is still a mainstay for communications, it is increasingly getting squeezed-out by smarter chat and messaging apps. “Smarter” through bigger payloads, emojis, rich text, embedded images, automated responses, and other features that require stronger Internet connectivity.

The major competition to traditional text are apps like WhatsApp, LINE, iPhone Messages, and others have seen their uptake exploding. Not just for person-to-person communication, but also for businesses to communicate with their customers. From my perspective, this has been driven by the convergence of better devices, new internet protocols, and faster networks.


Visual collaboration tools such as Slack and Discord have been widely available in offices for several years now. And it’s no secret that Covid has drastically accelerated their use among a wider spectrum of cases. In general, people have become more comfortable with these types of collaboration services. Just as smart phones paved the way for better messaging, the next generation of collaboration tools will allow seamless co-existence among messaging, visual assistance, or sharing screens.


Safari, Chrome, Firefox, and Edge have evolved drastically with other web services, and now support advanced communications technologies such as WebRTC that allow audio and video calls, screen sharing, white-boarding and more. This embedded visual conference software allows users on Apple, Google, Mozilla, and Microsoft products to click on a link on a web page or a link embedded in a message or email and instantly join an audio/video call or any of the other available collaboration tools. All without the need to download Apps or register with a new service, as was needed in the early days. This new freedom will drive the next evolution in communication — not only for person to person but also for businesses to communicate with their customers.


I’m biased but this all-in-one communications experience is what Loookit delivers – today! Loookit is a beacon for next generation of visual collaboration delivered directly through web browsers.