The hospitality industry is in the midst of an evolution. Gone are the days when guest support simply meant a wall of phones with operators waiting on standby. The rise of smartphones and internet technologies has greatly transformed the landscape of guest support, making it increasingly digital and user-centric. Central to this revolution is the integration of remote communication tools, which promises not only efficiency but also scalability in the way hotels and other hospitality establishments operate.

A Glimpse into the Modern Guest Support: The Power of QR Codes

A clear indication of this shift is the guests’ ease with QR codes. Today’s traveler doesn’t just scan for menus or information. They expect more. They want the ability to escalate to live interactions if needed. The hurdle? Traditional systems failed to bridge the gap between digital channels and the conventional phone-based systems. This is where innovations like Loookit come into play.

Loookit offers an all-digital QR Code-based customer assistance system that allows for live and enriched interactions without necessitating any apps or downloads. The process is simple: Guests scan a QR code, type a brief message, and voilà, they’re connected with a staff member via chat, audio, or even video call. This real-time connectivity can be activated from a website or even at various points within the hotel premises.

How Guests and Hotels are Benefiting

For guests, the perks are plenty. No downloads. No dialing. They can simply leverage their smartphone’s camera and browser, connect to WiFi, and reach out. With QR codes positioned at strategic locations, guests can point out their exact location, ensuring quicker resolutions.

Hotels, on the other hand, revel in the operational efficiency. Staff isn’t bound to desks. They can be anywhere on or off-premises, and with just WiFi, the whole system is up and running. The flexibility of device choice, be it smartphones, PCs, or tablets, combined with the ability for multiple members to attend to guests based on call volumes, makes it a game-changer.

The Larger Trend: Remote Communication and Digital Transformation

Loookit is but a fragment of the larger digital transformation trend sweeping the hospitality industry. Remote communication is becoming the cornerstone. Its advantages are manifold:

  1. Cost Efficiency: Digital platforms, unlike traditional setups, require minimal overheads. There’s no need for on-premise equipment, leading to significant cost savings.
  2. Scalability: With digital communication, hotels can handle a broader spectrum of requests. Whether it’s a specific query about the spa or an urgent maintenance issue, guests can directly reach the concerned department without the usual runaround.
  3. Specialization: By going digital, hospitality organizations can offer specialized services. For instance, a guest can directly contact maintenance instead of being routed through the front desk.
  4. Broadened Reach: Digital solutions aren’t restricted by geographical constraints. Be it an international guest wary of roaming charges or a local one, everyone can access the same quality of service.

In conclusion, the trend towards digital communication in the hospitality segment isn’t just about keeping up with technology; it’s about offering an enhanced guest experience. As hotels and other establishments embrace these changes, they not only streamline operations but also position themselves as modern, guest-centric destinations. The future of hospitality is undoubtedly digital, and it’s a future filled with promise.

About the author : Rao Gobburu

About the author : Rao Gobburu